Stores use technology to ‘spy’ on customers

FOX 4 Kansas City WDAF-TV | News, Weather, Sports

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KANSAS CITY, Mo. — We all know stores use cameras to make sure you aren’t taking something from them, but do you know how they may be using cameras and other technology to take something from you?

From mannequins whose eyes are fitted with video cameras, to tracking your cellphone as you walk through a store, companies are even using facial recognition technology that gives a store unique information about their customers base.

It’s all being used, mostly in test markets.

Some says it’s efficient, others say it’s scary.

“It’s new technology, but it’s certainly not a new technique,” said David Cecil, owner of marketing company Johnny Lightening Strikes Again.

For years, marketing companies have been collecting data on consumers. The more knowledge they have, the better they can cater to your wants and needs. But this new technology is making collecting data even easier and much more invasive…

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